分享好友 资讯首页 频道列表

Budweiser Kicks Off New “Celebration in the Making” Global Platform for FIFA Club World Cup 2025

2025-06-09 14:0512900

Brand Returns “Bring Home The Bud” Campaign, Debuts New Film Set to AC/DC’s “Thunderstruck” to Remind Fans that Bud is the Beer of Celebration Throughout the Tournament

LONDON--(BUSINESS WIRE)--Today, Budweiser (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD) unveils its new global platform “Celebration in the Making” and full campaign details as the Official Global Beer Sponsor of the FIFA Club World Cup 2025™. This summer, as football supporters around the globe bring their energy to the groundbreaking tournament, Budweiser will be there to elevate celebrations at every stage – from the opening touch to the final whistle, and beyond.

To inspire celebrations from the start, Budweiser is officially kicking off the platform with a new film set to an iconic score, and announces the return of its acclaimed “Bring Home The Bud” campaign to deliver the ultimate prize of free beer for the winning club* and its supporters. Budweiser will also leverage exclusive FIFA-created “Celebration of the Match” content featuring the top celebrations from each matchday, and has released new LTO tournament-inspired packaging and designs on its products.

“In partnership with FIFA, Budweiser has been celebrating football culture and its legions of fans for nearly 40 years, and we’re proud to launch this global platform to match the energy, scale and excitement of this unique competition,” said Richard Oppy, Global President, Premium Company at AB InBev, brewer of Budweiser. “Whether it’s being in a local pub at match kickoff or being in a packed stadium cheering the return of a champion club, Budweiser will be there to ensure every moment of this FIFA Club World Cup feels like an epic celebration in the making.”

Bring Home The Bud

Budweiser's celebrated “Bring Home The Bud” campaign first debuted during the FIFA World Cup 2022™ and then again for the FIFA Women’s World Cup 2023™, giving fans of those winning countries a celebration fitting of a world champion: free beer for those of a legal drinking age.

The “Bring Home The Bud” football tradition continues this tournament, as the signature Budweiser-branded red beer crates are already making appearances in cities across Brazil, UK, and China to build excitement for the ultimate payoff for the winning club* and its home supporters.

Details about how “Bring Home The Bud” will come to life for the winning club will continue to unfold throughout the tournament. To learn more, visit www.Budweiser.com/FIFAClubWorldCup.

Unleashing Celebration in the Making

Budweiser channels the passion and raw energy of football fans in its new film, “ThunderBud,” set to AC/DC’s legendary “Thunderstruck.” The spot captures the moment a Budweiser can cracks open in a crowded stadium, unleashing an electrifying anthem that raises fans and players alike toward victory.

In a first-of-its-kind integration, Budweiser will celebrate standout moments on the pitch through “Celebration of the Match” content created by FIFA for each matchday, which Budweiser will amplify across social media. Fans will have the chance to vote online for their favorite highlights — whether it’s an unbelievable goal or a game-saving goalkeeper stop — tying the emotional pinnacle of each match to the idea that fans are the ones who power the game.

Watch “ThunderBud” on YouTube, and follow all the “Celebration of the Match” action across social media at @budweiser and @budfootball on InstagramFacebook and X during the tournament.

The Beer of Celebration

Unique for this year’s tournament, Budweiser has launched limited-edition LTO packaging at retail for Budweiser and Budweiser Zero with an updated crest and creed, crafted to include bespoke gold elements for FIFA Club World Cup 2025™. Budweiser Zero will keep its same design while featuring FIFA Club World Cup 2025™ branding, now with a white base to signal its no-alcohol badge of honor.

As the Official Beer of the FIFA Club World Cup 2025™, Budweiser continues its legacy of championing football and fan passion on the world’s biggest stages, elevating celebrations wherever the game is played.

About Budweiser

Budweiser is a globally iconic lager born from a bold vision. In 1876, founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Today, Budweiser is recognized as the world’s second most valuable beer brand in Kantar’s BrandZ global 2025 rankings, enjoyed in more than 80 countries and brewed with the same unwavering commitment to quality and consistency. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp beer with layers of premium American hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

About AB InBev

Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona®, Stella Artois® and Michelob Ultra®; multi-country brands Beck’s®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 144 000 colleagues based in nearly 50 countries worldwide. For 2024, AB InBev’s reported revenue was 59.8 billion USD (excluding JVs and associates).

*Where applicable; subject to restriction.

 

Contacts

AB InBev Media Relations
E-mail: media.relations@ab-inbev.com

Budweiser Kicks Off New “Celebration in the Making” Global Platform for FIFA Club World Cup 2025

Budweiser "Bring Home The Bud"

反对 0
举报 0
收藏 0
打赏 0
评论 0
KIOXIA AiSAQ软件推出新版本向量搜索库,推动AI检索增强生成技术发展
全新开源软件支持根据用户需求与环境灵活平衡容量和性能 东京--(美国商业资讯)--为持续优化固态硬盘(SSD)的使用,提升检索增强生成(RAG)系统中AI向量数据库搜索的可用性,全球存储解决方案领导者Kioxia Corporation今日宣布更新其KIOXIA AiSAQ™(全存储型乘积量化近似最近邻搜索)软件。此次新开源版本引入了灵活控制功能,使系统架构师能够在搜索性能与向量数量之间定义平衡点——这两个因素在系统SSD存储的固定容量中相互制约。这一成果带...

0评论2025-07-071118

诺为泰荣获Frost & Sullivan“2025年全球生物技术CRO公司奖”
澳大利亚悉尼--(美国商业资讯)--凭借卓越的创新能力、客户服务以及国际影响力,Novotech(诺为泰)荣获弗若斯特沙利文 (Frost & Sullivan,简称“沙利文”) 颁发的“2025年全球生物技术CRO公司奖”( 2025 Global Biotechnology Contract Research Organization (CRO) Company of the Year)。 本新闻稿包含多媒体。此处查看新闻稿全文...

0评论2025-07-071259

Pickering Interfaces推出全新高速PXI旋转变压器仿真模块
精准赋能航空航天与汽车行业伺服系统测试全新PXI与PXIe仿真模块支持高达130,000转/分钟的旋转速度,满足新一代伺服系统测试需求 英国克拉克顿海滨--(美国商业资讯)--模块化信号切换与仿真解决方案全球领先供应商 Pickering Interfaces 今日宣布,旗下广受欢迎的PXI(41-670)与PXIe(43-670)系列LVDT、RVDT及旋转变压器仿真模块现已全面升级,支持高达130,000转/分钟的高速旋转变压器仿真,旨在满足航空航天、汽车及国防等关键行业对高性能伺服系统测...

0评论2025-07-071059

ISDA和Ant International牵头撰写关于“守护者计划”下代币化银行负债用于外汇结算和跨境支付的新行业报告
该报告基于共享账本技术以及共同牵头方和“守护者计划”外汇工作组成员的行业专业知识编写而成 报告包含了关于利用代币化银行负债和共享账本的建议原则,以推动行业对代币化的采用,实现全天候实时外汇结算,并为全球企业降低成本 新加坡--(美国商业资讯)--国际互换与衍生品协会(ISDA)和Ant International牵头“守护者计划”(Project Guardian)外汇行业小组,撰写了一份关于在跨境支付和外汇结算中实施代币化银行负债和共享账本的新报告。 本新闻...

0评论2025-07-071050

Venture Global宣布与PETRONAS签署20年购销协议
弗吉尼亚州阿灵顿--(美国商业资讯)-- Venture Global, Inc. (NYSE: VG)今日宣布,与马来西亚国有石油天然气公司PETRONAS的子公司PETRONAS LNG Ltd. (PLL)签署一份新的20年期购销协议(SPA)。根据协议条款,PETRONAS将在20年内每年从Venture Global的第三个设施CP2 LNG每年采购100万吨液化天然气(LNG)。这是对Venture Global与PETRONAS关于每年从Plaquemines LNG设施采购1...

0评论2025-07-071418

穩定幣需求激增,AMINA 銀行宣佈成為全球首家支援 Ripple USD (RLUSD) 的金融機構
受瑞士法規監管的 AMINA 銀行將擴大穩定幣服務,率先提供 RLUSD 的託管與交易 瑞士楚格--(美國商業資訊)-- AMINA Bank AG(以下簡稱「AMINA 銀行」)是一間受瑞士金融市場監管局 (FINMA) 監管,業務遍及全球的加密貨幣銀行。銀行今日宣佈,成為全球首家直接支援 Ripple USD (RLUSD) 的銀行。RLUSD 是一款與美元 1:1 掛鉤的穩定幣,結合了穩定性、高效率與合規優勢。服務上線初期,AMINA 的客戶即可使用 RLUSD 的託管與交易服務,為未來...

0评论2025-07-071348

2025-2026年世界品牌大奖(动物类)表彰全球顶尖宠物与动物品牌
伦敦--(美国商业资讯)-- 2025-2026年世界品牌大奖(World Branding Awards)动物类别奖(Animalis Edition)迎来第五届盛会,汇聚全球顶尖宠物与动物品牌。这些品牌因其杰出成就而备受赞誉,被评为国家、地区和全球优胜品牌。 颁奖盛典在维也纳著名的霍夫堡宫隆重举行,来自宠物食品、零售、健康护理、宠物展会及水族用品等多元领域的获奖品牌齐聚一堂。当晚活动由Mounia Berrada-Gouzi女士优雅主持,最终以一场致敬品牌卓越成就的恢弘庆典圆满落幕。...

0评论2025-07-071174

芯原推出经市场验证的ZSP5000视觉核心系列,扩展其面向边缘智能的数字信号处理器IP组合
具备可扩展的架构和指令集,赋能计算机视觉和图像应用 中国上海--(美国商业资讯)--芯原股份(芯原,股票代码:688521.SH)今日正式发布ZSP5000系列IP。该产品线基于公司第五代经硅验证的数字信号处理器(DSP)架构,采用高可扩展性和低功耗的设计,并针对计算机视觉、嵌入式人工智能等计算密集型应用进行了深度优化,结合架构的可配置能力,该系列IP可为各类边缘设备提供兼具能效优势和计算效率的优秀解决方案。 ZSP5000系列包含ZSP5000、ZSP5000UL、ZSP5000L及ZS...

0评论2025-07-071161

LambdaTest宣布与Appium深化战略合作
此举将通过LambdaTest庞大的真实设备云加速规模化移动测试自动化,实现无与伦比的准确性、速度与全球覆盖。 旧金山--(美国商业资讯)--统一的智能AI与云工程平台LambdaTest近日宣布,其已成为全球应用最广泛的移动自动化开源框架Appium的战略赞助商。此次合作旨在通过将Appium的功能集成到LambdaTest基于云的分布式测试平台中,来大幅简化并加速移动测试自动化流程。 LambdaTest拥有活跃的开源计划,为社区项目提供访问LambdaTest测试基础设施的权限,使维...

0评论2025-07-041152

SE Labs 奖项力证 NetApp 全球最安全存储的卓越地位
NetApp 荣膺 2025 年度 SE Labs 企业数据保护奖 美国加州圣何塞--(美国商业资讯)--智能数据基础设施公司 NetApp® (NASDAQ: NTAP) 今日宣布,公司凭借在网络安全领域的卓越表现,在 SE LABS® 2025 年度评选中备受赞誉。NetApp 荣获 2025 年度 SE Labs 企业数据保护奖,再次印证了其作为全球最安全存储提供商的领先地位。 此次获奖得益于 NetApp 在网络韧性领域的卓越创新。公司推出的集成了人工智能技术的 N...

0评论2025-07-041757